The future of automotive culture is renting a personal car

What kind of car culture can there be in 2050? Perhaps in the future people will buy cars for different reasons than they buy them today.For many modern people, a car is not just a means of transportation, but a real friend and even a family member. For most of us, a vehicle is of the utmost importance, but often a car spends a lot of time in the parking lot, in the garage, in the parking lot or just by the curb. Maybe it's better to use this time for good and profit?Imagine such a strange but very tempting offer. You are provided with a brand new car completely free of charge! Is this possible? Of course, yes, but under one condition. You should share your own car with other people, renting it if necessary.This unusual option is now offered to specially selected motorists in various cities around the world. What will be the result of this experiment? Most likely, it will change people's attitude to buying and owning a vehicle in the future.

The benefit of handing over a personal car rental

Head of the department of forecasting and research of consumer trends of the concern FordCheryl connelly talks about the future of the automotive market. The specialist is betting not on the demand for cars in a couple of years, but on whether consumers will even want to own a vehicle.An excellent example is renting out your own car. An interesting opportunity was provided by the Ford concern to about 12 thousand motorists from London and 14 thousand from seven American cities. They have highlighted windows in their car usage schedule for renting it to other drivers who have previously passed a security check. Other car-sharing companies work in a similar way. Theoretically, this approach will help the car owner earn enough money to cover a car loan. In fact, this is a great opportunity to own a vehicle for free. Renting a car makes sense, since the average car just sits idle and useful for a lot of time.f time.Apparently, in the near future, car sharing through services or joint trips on Lyft or Uber will become more and more popular and familiar. After all, the younger a person is, the less they are tied to sole ownership of a car. This is confirmed by a social survey, in which the question "What does mobility mean to you?"People over the age of 30 are most often responsible for "transport", but the generation under the age of 30 is "mobile phone".

Reflections of a Ford concern specialist

Forecasting specialist Cheryl Connelly in her work diligently strives to look into the future in order to help the Ford concern, a well-deserved automaker, keep up and lead in its field. A Rentacars correspondent met with Connelly and learned that at the newly opened Ford research center, which is located geographically in Silicon Valley. The work of these laboratories is based on consumer electronics, both designed for cars and capable of replacing it. Cheryl Connelly admits that consumers are paying more and more attention to such devices.The Ford concern has enough specialists in the automotive industry, but there is a line when it comes to not quite cars. In this sense, the company is thinking about its position in the modern market. According to Connelly, Ford strives to position itself as the leading company in the automotive market. Therefore, the team of specialists thinks about the future in a special way, since no one has done this yet.Earlier, Alan Mulally, the previous president of Ford, called the concern a company specializing in the manufacture of consumer electronics. The current head of the company often says that it provides consumers with mobility. At first glance, the management's use of the term "mobility" is an insignificant moment, but nevertheless it indicates significant changes in the style of thinking of the concern as a whole. 

Not an indicator of luxury, but simply ease of movement

Cheryl Connelly talks not only about what will happen within two, five or fifteen years. She looks far ahead, let's take, for example, 2050. According to the most conservative estimates, the world's population will be about nine million people.Due to the increase in the number of inhabitants of the planet, new megacities and cities will appear, and traffic intensity will increase. Therefore, it is definitely necessary to change the idea and attitude to life, adapting to its peculiarities.Most likely, cars will turn from a daily necessity and status indicator into an item of irregular use, in the likeness of a household appliance. People will start looking for the most practical and cheap ways to travel. It may be more convenient to rent a bike or reserve it through the mobile app. rent a car in Almaty for a few hours. Photo mercedes biome Such a change in people's attitude to transport will entail significant changes in the automotive industry.ustry. Cheryl Connelly is confident that Ford Corporation will be ready for such changes. She argues that even if the car is in the role of a household service, it is very important that it most fully corresponds to a person's personal preferences. Innovative developments and discoveries of advanced modern companies will be launched here.Connelly did not want to tell in detail how cars can be adjusted to the tastes of different owners. But it is possible to imagine the personalization of a shared rented transport. This can be moving the seat and steering wheel to the desired position, setting up climate control, radio and other electronics.Also in the future, it is expected that the car will be able to reflect and modify its appearance according to the preference and momentary wishes of the driver. Today, when buying a car, we make a decision to choose its size and appearance only one. In the future, these characteristics can be selected at least every day. Do you dream of driving a red Ferrari or a white Mercedes of a certain year of manufacture? This will be possible simply by projecting wishes onto the body of a rented car.